• Careers
  • Login
KPOPCHANNEL.TV | Feel the Korean Wave
  • KPC
  • K-News
    • K-POP
    • K-Global
    • K-Reviews
    • K-Movie | K-Drama
    • K-Stars | K-Show
    • K-Beauty & Fashion
    • K-Lifestyle
  • K-Videos
    • 《SPECIAL》 STAR INTERVIEWS
    • JYP’s Party People
    • INKIGAYO
    • While You Were Sleeping – SBS Drama
    • Style Follow – SBS IN Show
    • KPOP STAR 6
    • THE SHOW MTV KOREA
    • KMF | INKIGAYO SUPER CONCERT | GAYO DAEJUN
    • THROWBACK K-POP!
    • OTHER VIDEOS
    • K-Photos
  • Events Calendar
  • Fans
    • GIVEAWAYS
    • Play!
    • DO THE KPOP
    • K-Shop
      • Your Profile
      • Rewards
  • Recruitment
    • Global Correspondents
Close
Trending
  • MINHO of SHINee in Manila for his fanmeet this Saturday! Read Story
  • Spotify to support rising K-hip-hop artists through its ‘K-hip-hop Rookies’ program Read Story
  • BreakTudo Awards 2022: Jungkook, Mark Tuan, Blackpink and BTS are among the winners of the Brazilian awards Read Story
  • DPR: THE REGIME WORLD TOUR IN MANILA on November 30, 2022! #DPRMANILA Read Story
  • WHY EPIK HIGH’S MANILA SHOW IS ONE THAT YOU WOULDN’T WANT TO MISS! Read Story
K-Global

Viu pushes social media engagement to new heights with Viu Original’s reality travelogue “No Sleep No FOMO”

Date3 years and 10 months agoViews 1056By Cherry Lim

Facebook Share on facebook Twitter Tweet it Google+ Share on google+ Linkedin Share on linkedin Reddit Read it on Reddit Whatsapp Share on whatsapp Share on Email Mail it

Viu’s 30 million users embark on a new exciting adventure with celebrity guests Kim Jong Kook, Eric Nam and today’s hottest Asian social media stars

Viu, a leading pan-regional OTT video service from PCCW Media Group with more than 30 million monthly active users, today launches a new premium production No Sleep No FOMO. This Viu Original production is the first ever pan-regional travelogue with social media engagement at its heart.

The series rides on the lifestyle phenomenon of FOMO (Fear Of Missing Out) and turns an original YouTube challenge into a new innovative show with high-end production that takes the audience on a comedic and highly energetic journey to Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Switzerland and Thailand.

Source: Viu

Members of the cast of No Sleep No FOMO, which features today’s hottest Asian celebrities and social media influencers, are dropped into unexpected destinations and tasked to complete the FOMO list. In each episode, the celebrities are required to complete 60 fun and exciting missions within 60 hours without sleep. The missions include riding a buggy with a facemask on in the Philippines, staying in an abandoned haunted hotel in Indonesia and performing at a standup comedy club in Malaysia. The protagonists will in each episode discover new adventures, explore interesting locations, experience wild things, encounter new people, indulge in local delicacies and refresh their minds and bodies.

Source: Viu

The host, Singapore’s entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together they reach a remarkable fan base of more than 12 million social media followers.

Source: Viu

No Sleep No FOMO is also Viu Original’s first production to include a new interactive element that lets viewers engage directly with the show and its cast members. Dubbed as ‘Viu Engage’, the new element gave social media followers and audience the opportunity to co-create segments in the show. Fans were able to follow and watch No Sleep No FOMO come to life through dedicated hashtags #ViuNoSleepNoFomo and #ViuEngage, as well as to influence the course of the social media stars’ adventures by interacting on their social media channels in real-time. Since the beginning of the production, the social media posts of No Sleep No FOMO have organically reached three million users and generated more than 600,000 social interactions.

Ms. Janice Lee, Managing Director PCCW Media Group, said, “There are more than 3.4 billion active social media users in the world today which represents nearly 80% of all Internet users.1 The digital generation is constantly and actively engaging on social media, in particular with their social media idols. We want to embrace this phenomenon, and therefore put social media at the heart of No Sleep No FOMO. We have integrated new interactive social media elements into the production and let our fans participate and be a part of their idols’ adventures, turning viewers into active co-creators of the show.”

No Sleep No FOMO is based on a format owned by global content agency The Story Lab. It also marks the first collaboration of The Story Lab, part of Dentsu Aegis Network, with a regional OTT player.

Source: Viu

Mr. Michael Iskas, Global President of The Story Lab, said, “We are thrilled to be collaborating with Viu on No Sleep No FOMO for key Asian markets. Audiences across the region are keen to further engage through content of high entertainment value, making this the perfect project to launch on the platform.”

Viu has grown from 16 million users in 2017 to 30 million users in 2018, with high levels of engagement. Ms. Janice Lee added, “Our goal is to grow and build deeper connections with audiences in Asia. No Sleep No FOMO is aimed at achieving that. By bringing the show to selected markets where Viu is a leading OTT service and with the introduction of new interactive elements, we hope to engage with our Viu-ers even more and be locally relevant to them. It will provide brands a unique opportunity to reach such a super- connected and captive digital audience.”

The pan-regional production includes eight episodes and will be available for free from March 22, 2019 on www.viu.com and on the Viu mobile apps across seven markets including Hong Kong, Singapore, Malaysia, Myanmar, Indonesia, the Philippines and Thailand.

Facebook Share on facebook Twitter Tweet it Google+ Share on google+ Linkedin Share on linkedin Reddit Read it on Reddit Whatsapp Share on whatsapp Share on Email Mail it
  • PEOPLE ALSO READ

MINHO of SHINee in Manila for his fanmeet this Saturday!

3 days ago By kpopchannel.tvViews 2054

Spotify to support rising K-hip-hop artists through its ‘K-hip-hop Rookies’ program

1 week ago By kpopchannel.tvViews 1498

Is North America ready for 2022 (G)I-DLE ‘Just Me’ World Tour?

7 months ago By Cherry LimViews 2056

K-pop artists, GRAY and GroovyRoom to offer music production classes with CLASS101

8 months ago By Ana ParkViews 3116

TICKETS FOR 𝗕𝗲 𝗬𝗢𝗨 WITH RED VELVET IN MANILA ARE SOLD OUT

8 months ago By Kaye AndresViews 2537

EXO’s Suho, Chung Ha, Red Velvet and more to perform at London’s MIK Festival 2022

8 months ago By JPViews 3223

Translate Website

Looking for something?

ABOUT KPOPCHANNEL.TV

KPC is a government licensed publication and a 24/7 TV channel airing internationally via satellite, cable, IPTV, and OTT. We specialize in news, photos & videos about Hallyu, Korean entertainment, people, travel, and more. We aim to help fans connect with the stars, and vice versa with the help of our talented correspondents from over 15 countries.

FACEBOOK

OFFICE

Headquarters:
No. 309 (Sinjeong-dong) 155-4, Omok-ro, Yangcheon-gu, Seoul, Republic of Korea, 07943

Telephone/Fax:
+82-2-719-0033

CONTACT US

Advertisements, Proposals, Shop, Promos:
info@kpopchannel.tv
Press and Media Inquiries:
press@kpopchannel.tv
Website and content related concerns:
admin@kpopchannel.tv

Publication/Registration Date : 2014.11.18 • Registration Number : 서울,아03431 (SEOUL, AH03431)
President : 고미화(KO MI HWA, COO@KPOPCHANNEL.TV)
Editor/Publisher : 고미화(KO MI HWA), Youth Protection Officer : 홍시완(HONG SI WAN)
Terms of Use • Privacy Policy • Youth Protection Policy
Content on this website is for information only. Views expressed here do not necessarily reflect those of KPOPCHANNEL.TV or its partners.
Copyright © 2023 All rights reserved. KPOPCHANNEL.TV • CUBEMEDIA, Inc. | Designed by MEG
Back to top