Manila, Philippines — Tribe, the latest mobile-first over-the-top (OTT) video streaming service to hit the Philippines gathered the country’s largest K-pop communities for a viewing party of the 2016 Mnet Asian Music Awards (MAMA). Tribe also introduced its ambassador at the event: singer-actress Glaiza de Castro while top Filipina cosplayer, Alodia Gosiengfiao was the evening’s special guest.
An OTT service for video consumers in the ASEAN market which recently launched in Indonesia, Tribe offers live and on-demand content comprising of popular genres in Korean entertainment, anime, e-Sports, Asian thrillers, and fight shows.
Tribe introduced itself to Filipino audiences through the viewing party of the MAMA—the hottest K-Pop event in Asia—and a fan-driven awards show that recognizes remarkable performances of top K-Pop artists and groups. The event also showcased Tribe’s brand essence: enabling like-minded fans to come together in a participatory activity that heightens their viewing experience.
Both Glaiza and Alodia shared their excitement in being part of the first ever MAMA viewing party in the country.
From her former role in the localized Korean drama Stairway to Heaven to her recent K-Pop stints, Glaiza takes pride in being a true-blue fan of Korean entertainment. “It’s no surprise that there’s a big community of local fans driven by a common love for Korean entertainment. Luckily, Tribe allows me to follow my favorite K-Dramas and watch live K-Pop concerts and gives me the opportunity to have genuine conversations with fans who are just as hooked as I am,” quips the singer-actress.
Alodia says she draws inspiration from characters she encounters from the different Anime and e-Sports programs on Tribe. “Watching my favorite Anime series and playing video games fueled my imagination and love for cosplay. With Tribe readily available on my mobile phone, I can continuously find inspiration from the latest Anime programs while on the go and connect with fellow otakus who share my passions,” says Alodia.
Tribe currently offers live and on-demand content with a wide selection for Korean entertainment and sports fans and Asian thriller movie buffs. K-entertainment aficionados will be able to catch shows on KBS World and tvN including same-day as Korea airing dramas like Hwarang (coming soon in December 20) and My Fair Lady. Anime fans meanwhile will be able to enjoy content from Aniplus including the latest anime series like Drifter and Occultic Nine. They can also catch up on anime favorites like Erased, Terror in Resonance, and Psycho Pass.
Tribe will also be live streaming the Boston Major Dota Tournament via its 24/7 eGG channel. Action, thriller, and fight fans will enjoy programs from KIX and Thrill channels which has Bellator, Top Gear Korea and a selection of Asian suspense thriller movies in their line-up.
As it enters the Philippine market, Tribe hopes to create new and immersive experiences for different fandoms and connect them with each other to help them find their own “tribe”. The brand seeks to build its relevance among communities that resonate with today’s most connected group: the millennials.
“Millennials highly value the communities and fandoms they build or find on the Internet. Based on our research, Korean entertainment, anime, and e-Sports are the most popular genres that create strong online groups among our intended audience. Through our content and other initiatives, we hope to increase group interactions, and also help millennials find their tribe,” shares Ryza Dipatuan, Head of Marketing of Tribe Philippines.
Beyond content, Tribe also hopes to reach communities online and on-ground through fan gatherings, exclusive promos, and contests. With the MAMA viewing party, Tribe kicked things off and introduced itself to the local K-pop community: one of most passionate group of fans who also compose one of the largest subcultures in the Philippines.
But this is just the beginning. Filipinos can anticipate more from Tribe in the days to come. And with its partnership with local telecom giant Globe, fans can expect more relevant content, events, and gatherings that bring them closer to their chosen tribe.
Download the Tribe app now via Google Play to enjoy a 30-day free trial. The app’s iOS version at Apple Store is soon to be released. You can continue to stream shows after for a subscription fee of just P69 a month and P30 a week.
For more information on Tribe, please log on to: http://www.tribenow.tv. Join the Tribe on Facebook via facebook.com/Tribe.ph and on Twitter and Instagram (@tribe_ph). #findyourTribePH