Song Joong-ki is in the lead for logo popularity for five months in a row.
According to brand repute for advertisement models, Song Joong-ki got here in 1st, Park Shin-hye 2nd and Taeyeon 3rd.
The Korean Industry and Reputation Studies constitute measured consumers’ brand participation and communique through inspecting 41,004,104 giant knowledge of 20 advertisement items from the 24th of Would possibly 2016 to 25th of June 2016.
A brand’s reputation size extracts a brand’s large information and analyzes consumer’s actions, categorizing them into worth in participation, communication, media and social. In the reputation research of advertisement models, there are participation levels, communication degrees and reputation levels.
Song Joong-ki’s participation point is 3,469,670, communication level 1,797,642 and reputation phases 5,267,312. Here’s a 24.52% drop from the reputation level of 6,978,369 in May.
Park Shin-hye’s participation level is 2,452,275, communication level 882,882 and reputation level 3,335,157. It is a 437.57% build up in comparison to the 620,413 in May.
Taeyeon’s participation level is 1,333,019, communication level 1,638,054 and reputation level 2,971,073. She’s new in the ranking.
The order of advertisement models in June is Song Joong-ki, Park Shin-hye, Taeyeon, Ryu Jun-yeol, Lee Dae-ho, Song Hye-kyo, Park Bo-geom, Seolhyun, Yoo Ah-in, Jeon Ji-hyeon, Mamamoo, Gong Yoo, IU, Suzy, Yoo Jae-seok, Hyeri, Jung Joon-young, Kim Soo-hyeon-I and Kim Tae-hee.
The Korean Industrial Reputation Research Institute manager Koo Chang-hwan says, “Song Joong-ki has been growing a just right deal of participation and communication from buyers or even more so after “Descendants of the Sun”. His call has turn out to be a Hallyu brand in China where the development of intake is getting stronger. Trends made by Song Joong-ki is changing into a brand.
The Korean Business Reputation Research Institute are keepting song of the exchange in brand reputation by analyzing the large data. In June, the big data of Song Joong-ki, Park Shin-hye, Taeyeon, Ryu Jun-yeol, Lee Dae-ho, Baek Jong-won, Song Hye-kyo, Park Bo-geom, Kim Yeon-ah, Kim Go-eun, Han Hyo-joo, Kang Dong-won, Lee Seo-jin, Park Hae-jin, Lee Honey, Choo Seong-hoon, Kim Hee-ae, Si Wan, Choi Ji-woo and Tang Wei were analyzed.
Hong Si-wan, Seoul