YGcosmetics brand Moonshot is banking that either strategy will work in their latest batch of promotional materials for their upcoming men’s line.
The Big Bang leader transformed into a rocker idol — complete with heavy eyeliner, earring, neck tattoo and slicked back hair — and gave an intense stare at the camera.
Moonshot’s extraordinary men’s line will be released on Friday, April 29, 2016.
GD has so far endorsed two products as part of the promotions. The first product is an SPF 30 grooming BB cream and will be sold at 18,000 KRW (Korean Won) or roughly US$15.60. The second product is an all in one moisturizer.
Fans that purchase the men’s line products on April 29 at Moonshot stores will be able to get GD Moonshot For Men series postcards.
Online commenters were fawning over G-Dragon’s latest Moonshot ads, saying “Ugh. So manly. I love you oppa,” and “I like the smokey eyes.”
2NE1 member Dara is separately promoting the women’s line of cosmetics over the past week in Malaysia and Singapore, and she will be flying to Hong Kong next week to promote at Causeway Bay on April 28.
– Park Sa-lim, Seoul