Among the artists of this newest K-POP generation, the boy group E’LAST stands out. Managed by E Entertainment, the group debuted in June 2020 with members Rano, Choi In, Seung Yeop, Baek Gyeul, Romin, Won Hyuk, Won Jun, and YeJun. Until now, the group has successful mini-albums and has gathered thousands of fans in South Korea and worldwide.
E’LAST’s musical path is still in its beginning but already has some visual masterpieces. The most recent release, “Creature”, brings movies and artistic references to reflect on the results and scars caused by a toxic relationship.
In less than a month, the official music video for the song has surpassed 10 million views. The track is part of the mini-album “ROAR”, which sold 57 thousand copies on the first week of its release, an expressive number for such a young group. The sales wrote E’LAST’s name in K-POP history after reaching 8th place in the Billboard World Digital Song Sales.
The success is not sudden since the group has been creating its path before its official debut. In 2019, two of its members were part of a popular survival show and got the chance to have their talent recognized by fans.
The superb performances on the show made fans amazed and excited for the artists’ next steps. The other members were revealed one by one keeping fans’ interest in their own reality show and teasers of the first official album.
Though young, each member is multi-talented, a result of years of training they have been through. Seungyeop, for instance, majored in Musical, while Baekgyeul and Wonjun are musicians, and Wonhyuk is a songwriter.
E’LAST is one of the main promises of the current K-POP generation, combining art and interactivity in the virtual world aiming to create eternal masterpieces. By believing in the art’s stability and immutability, the group was named E’LAST, short for everlasting.
The group’s goal is to create timeless works which last thanks to their qualities and are kept along with the fans forever. E Entertainment’s octet expands the range of topics, approaches, and references for music videos and songs.
On the other hand, E‘LAST is preparing to meet more global fans in the second half of the year after holding fan concerts in Japan on July 2 and 4.
See more about the group and don’t miss any release by checking E’LAST’s official YouTube channel.