Seoul City produced seven special TV commercials to advertise Seoul’s attractions and tourist contents with BTS—the South Korean artists who captured a Billboard Music Award in the United States and delivered a great speech at the United Nations General Assembly, where many world-class people have gathered.
BTS has been working as the Seoul’s honorary tourism ambassador for two years.
The charm of ‘Tourist City Seoul’ was widely known through the ‘With Seoul’ music video ad, which shows the warmth and beauty of South Korea‘s capital city; Seoul and the ‘Seoul Life’ (BTS’ Life in Seoul).
The slogan of the seven promotional videos is “Live Seoul Like I Do”, a message for tourists to live in the city just like how Seoul people do. The concept of the campaign is ‘My Seoul Playlist’ by which BTS introduces the charms of Seoul through each member.
The seven individual pieces also represents seven themes; food, rest, sight seeing, entertainment, shopping, and things to do with the analyzed results of the tastes and interests of Seoul tourists.
1) Delicious Seoul by BTS’ Jungkook
Jeon Jung-kook introduces various tastes of Seoul from authentic street food that you can buy from food trucks, and which can be easily enjoyed along with the scenery of the bazaar night at Yeouido; to the unique restaurant (Seo-Seo Galbi) where you can eat irresistible grilled ribs, and sweet ice-based desserts!
2) Relaxing Seoul by BTS’ Jimin
Park Ji-min shows the different ways to rest or relax in Seoul such as, visiting a peaceful temple; strolling along the Hanyangdoseong (Fortress Wall of Seoul) that was first built in 1396, and sunset kayaking on the the Han River.
3) Historic Seoul by BTS’ Jin
Kim Seok-jin shows the activities that we can look over the history of Seoul including the traditional martial arts in Namsan (Nam Mountain), Namsan Beacon Fire Station, museums, and pottery making.
4) Extreme Seoul by BTS’ RM
RM or Kim Nam-joon takes us to an energetic Seoul from scenic rock climbing at Bukhansan (Bukhan Mountain), people blasting away the heat at the Water Bomb Music Festival, up to experiencing street cheering with massive crowds!
5) K-Wave Seoul by BTS’ J-Hope
J-Hope or Jung Ho-seok introduces the Korean Wave (Hallyu) from learning K-Dance, freely dancing people on K-Star Road, to shopping mall sellers offering cute and unique items!
6) Fashionable Seoul by BTS’ Suga
Suga or Min Yoon-gi shows us the Korean street fashion and culture, and recommends the pupolar K-Beauty experience!
7) Exclusive Seoul by BTS’ V
V or Kim Tae-hyung introduces the luxurious Hanbok or traditional Korean attire experience, as well as having custom suits made just for you. The video also shows a private Korean dining experience where you can enjoy the five senses!
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Don’t forget to check the next batch of exciting ‘Live Seoul like I Do’ contents with BTS here!