“Korean Pop is living its best year & many of its stellar groups are coming to Santiago” (Capitol city of Chile). This is amazing!! ? pic.twitter.com/xDkMpnmO7G
— ⚡ (@kaypoptwt) June 2, 2017
The Korean music wrapped a lot of different styles and each year, the globalisation of those continuously help create a new global market and the opportunity for fans to know their idols more. Right now, it’s almost impossible to not know about K-pop.
Even the Korean influence is spreading in the name of “Hallyu” (한류) or the Korean culture wave since the Seoul Olympic games in 1988, the North and South America was not experiencing the same shock of the genre as the Asian countries.
Considering that, it is quite impressive that Korean pop is being covered by the biggest media channels and producing such high impact in musical diversity that’s never been seen in the country with groups like BTS and KARD taking the baton; this year has already confirmed shows of historical groups like Super Junior and the ex-member of SS501, Kim Hyun-joong with the tour ‘Haze’.
Besides that, there will be the second edition of Music Bank festival featuring Twice, Wanna One, VIXX, and more! This alone already hints that there will be even more presence of this genre over the next seasons.
— berna; thesis season ? (@narcissusforjin) January 28, 2018
When talking about K-pop in Chile, it is impossible not to name BTS. Their second presentation in the country with two scheduled dates in the famous “Movistar Arena” created great expectations from the fans.
It was evident because the show was of the representative groups of the Kpop scene today. The 12,000 tickets per day were sold after a few hours. It had 60 people as concert staffs that had the biggest presentations in the continent.
— BTS_official (@bts_bighit) March 12, 2017
The big surprise was without a doubt, the rookies which is KARD. With just a mini-album “hola hola”, their EDM-tropical rhythm and co-ed members compatibilizes perfectly with the Latin music Reggaetón and culture in general.
With over a year of existence in the scene, they counted with an unexpected feedback from the fans; finishing three sold-out shows in Chile and a successful tour through Brazil, Argentina, and Chile. The fact that it’s the longest for a K-pop group, it’s not an exaggeration to say that KARD is one of the biggest groups outside Asia.
— ADORING SEVENTEEN~♡ (@Adoring_SVT) June 25, 2017
The last and definitely not the least is Seventeen, the 13-member boy group that had an amazing performance in the country. They had a certain approach to local culture and a Q&A with the fans that helped finish their amazing shows.
The first world tour of Seventeen was a huge success in the 13 cities that they have visited, presenting their most famous songs and remarking their immense growth as a group that has been experiencing a lot last year.
With BTS and KARD as the biggest acts so far, an enormous work from rising groups like Seventeen and a bigger media recognition like the “Estrellas del Kpop” (“Stars of the Kpop”) dance show confirmed the fan base that the genre has in South America and Chile as the epicenter of the region.
There’s still a lot of work to do for K-pop music and culture expansion. We could all agree that it’s going in the right direction. Despite the criticisms and errors, K-pop and everything that entails (fashion, food, culture, dance) are making a step up towards well-known western musicians, especially in the performance field because of the singularities they present. It is expected that we will see an exponential growth this year in the global market and that a lot of changes will be known as well regarding the perception of society towards everything that is K-pop.
To finish this review, we present you the list of artists who presented this year in Chile.
– Monsta X in their first world tour ‘Beautiful’
— elisabeth ♡+♡+♡ (@hamgyujin) September 17, 2017
– BTS in their second visit to Chile with ‘The Wings Tour’
When the group you stan, stans you back and enjoy the things you enjoy about them… like that huge ass army bomb from The Wings Tour Concert in Chile ?#iHeartAwards #BestFanArmy #BTSARMY @BTS_twt pic.twitter.com/n1THqqBzQ5
— H A Z E ?❄? (@purplefvlmin) January 11, 2018
– Seventeen with the first world tour of the group ‘Diamond Edge’
– K.A.R.D. presenting ‘The first tour in South America PT.2″
It is not comparable to Asian countries like Japan or Thailand, but their presence along the year is very significant for the fans in Chile.