A big surprise for the K-pop industry, PSY who is an important name in the Korean music scene has decided to start his own label called P-Nation. After last year’s end of contract with YG, the author of songs like ”Gangnam Style” and ”Gentleman” starts his new path as a CEO and producer.
But this may not be enough to be considered as important news. In togetherness with the creation of the label, he also signed three important and diverse artists. Hyuna, E’dawn, and Jessi signed three days ago with P-Nation and this came with a wave of support especially for the first two—as we remember the recent chaos about the relationship of Hyuna and E’dawn which came to an end with them terminating their contract with Cube Entertainment. With a dark future in front of them, fans were really worried about their artistic career but this sign was a breath of relief for the artists and the fans.
On the other side, the well-known rapper, Jessica Ho or better know as Jessi was the first artist announced by Psy. There is no specific reason made in public for the change, but I’m pretty sure this will be a new experience for both experimenting with their music and may open the doors for Jessi’s internationalisation. The CEO of P-Nation has a long career in his back and he will help Jessi to explore more with the pop market of Korea and maybe we’ll be able to see her more often on TV shows and music presentations.
The main focus of the media was clearly E’dawn and Hyuna. The newcomer and the historic rapper went through a hard moment after revealing their relationship. With months of discussions and going back and forth with the decisions, two of the most important artists of Cube left the label and E’dawn undertook his new path. As was mentioned, the diversity of the three artists signed gives us a feel of the kind of concept Psy is going for, and he stated on Twitter that he will help them with his experience to fulfill the artists’ dreams.
This announcement was a big surprise and I’m really sure everyone is expecting the first release of the artists under their new house. In case of Hyuna and E’dawn, they can overcome the scandal and keep growing as artists.
Psy set the expectations high so let’s see if he can fulfill them and show us a new face with these amazing artists.
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