Actor Hyun Bin’s hot commercial filming was revealed.
There’s an often accepted but totally false idea that resonates through the worldwide beauty and skincare industry: it’s for women.
It couldn’t be further from the truth, but here we are. The reasons why skincare products are marketed towards women could fill volumes, although we can save that for another post and simply consider this one a wake-up call. Men may not have the same societal pressures to look young, glowing, and conventionally beautiful. But every man’s skin deserves to look and feel its best, and needs to be protected from the dangerous rays of the sun and other environmental factors.
Even if that truth is accepted, there tends to be a general misconception that women should stick to “women’s” products and men should stick to “men’s” products. With a few exceptions, products are not formulated for men or women specifically. Differences between so-called men’s and women’s lines are almost always in marketing, not formulas. If you have dry skin, for instance, you’ll want to flock to the products designed for dry skin, regardless of your genitalia.
Still, approaching Korean skincare can be overwhelming at first. And there are certain areas (shaving!) where guys need something a little different on the product side.
– Park Sa-lim, Seoul