Guillaume Jesel has been promoted to Global Brand President, TOM FORD BEAUTY effective July 1, 2016. Mr. Jesel will continue to report to John Demsey, Executive Group President, The Estée Lauder Companies and serve as a member of the Company’s Executive Leadership Team.
Tom Ford says, “Guillaume is a great talent and a wonderful leader. I could not be more pleased about his promotion to President of TOM FORD BEAUTY.”
For the past two years, as Senior Vice President Global General Manager, Guillaume Jesel has led TOM FORD BEAUTY in achieving accelerated, double-digit growth across all regions. Mr. Jesel has been instrumental in establishing the brand’s leadership in luxury makeup and fragrance, and unlocking new avenues of growth with enhanced digital and social capabilities. Mr. Jesel will also be a key partner to Mr. Demsey in the Company’s efforts to further drive select capability-building throughout the organization.
Mr. Jesel has been with The Estée Lauder Companies for 16 years, serving in a number of senior roles, including Vice President, Global Makeup Marketing for the Estée Lauder brand, and Senior Vice President, Global and North America Marketing, M•A•C. During his 10-year tenure at M•A•C, he helped establish the brand as a leader in social media and lead the brand’s groundbreaking fashion and pop culture collaborations. While at Estée Lauder, he led a unique collaboration with Tom Ford to create a limited edition collection with the Estée Lauder brand as a precursor to the launch of the standalone TOM FORD BEAUTY brand.
Prior to joining the company, he served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.
“Guillaume’s brand strategy expertise and strong commitment to aspirational creativity has led TOM FORD BEAUTY to achieve incredible global growth,” said Mr. Demsey. “Guillaume’s exceptional understanding of luxury consumers and their many desires in the prestige beauty space make him well-positioned to continue leading this highly coveted brand.”
Tom Ford Beauty is a complete collection of iconic fragrances, sensuous color, and high-performance skin treatments that empower anyone to amplify their individuality, enhance their beauty, and achieve bold modern glamour.
Hong Sa-lim, Seoul