BTS’s “Love Yourself” trilogy took home the award for the Brands & Communication category at the 2020 Red Dot Design Award.
The Love Yourself trilogy, composed of 2017’s “Love Yourself: Her,” and 2018’s “Love Yourself: Tear” and “Love Yourself: Answer,” have been awarded for the stories, messages, and meaningful implications it presents that the Korean septet conveyed all throughout the era.
The Red Dot Design Award, which began in 1955, is a world-renowned design award ceremony. For this year, about 7,000 projects from over 50 countries were submitted.
The “Love Yourself” package portrays the narrative expressing the excitement of starting love, the pain of fake love, and the idea of true love starting from loving oneself. The trilogy is composed of 12 albums with 4 versions for each title. The album covers, CDs, and photo cards create one big image when placed side-by-side.
“Love Yourself: Tear” was previously nominated for Best Recording Package at the 2019 Grammy Awards.