BTS‘s Love Yourself trilogy took home the award for the Brands & Communication category for the 2020 Red Dot Design Award.
The Love Yourself trilogy, composed of 2017’s Love Yourself: Her, 2018’s Love Yourself: Tear and Love Yourself: Answer, have been awarded for the stories, messages and meaningful implications that the Korean septet conveyed all throughout the era.
The Red Dot Design Award which began in 1955 is a world renowned design award ceremony. For this year, there are about 7,000 projects from over 50 countries were submitted.
The Love Yourself package portrays the narrative expressing excitement of starting love, the pain of fake love and the idea of true love starting from loving oneself. The trilogy is composed of 12 albums, 4 version for each title. The album covers, CDs and photocards create one big image when placed side-by-side.
Love Yourself: Tear was previously nominated for Best Recording Package at the 2019 Grammy Awards.