K-REVIEW #5
Just a day after BTS released their globally chart-topping Japanese album Face Yourself, the group successfully surprised their fans again as they dropped a new music video on April 05 (12AM KST) called ‘Euphoria : Theme of LOVE YOURSELF 起 Wonder‘.
This marks the second installment for Love Yourself : 起承轉結, an ongoing project by BTS that began on 2017 and will last through the rest of 2018.
Love Yourself 承 ‘Her’, their 5th mini-album was the project’s first installment which propelled BTS to the highest sales volume in the history of the Gaon chart. Love Yourself Seung ‘Her’ EP, which was released in four versions is the first album to be released since BTS revealed their new “brand identity”.
The “Ki” (起) from the new theme title refers to the first of the four elements or stages of a story. It also comes from the four-character Chinese idiom called “Ki-Seung-Jeon-Gyeol”; where Ki is the introduction, Seung is the development, Jeon is the climax, and Gyeol is the conclusion.
In Euphoria : Theme of LOVE YOURSELF 起 Wonder MV, we finally see a little more background and relationship of the characters. We see a continuation and development of their main story; a journey from the ephemeral moments of youth onto finding the confidence and ways to love oneself completely.
The nine-minute short film has been an emotional roller coaster. It took us back to where it all began with a dark and lonely intro featuring Claude Debussy’s “Clair De Lune”. We see flashbacks from their previous HwaYangYeonHwa music videos like “I Need U”, “Butterfly”, and “Run” with which most fans connect to the cryptic short films from WINGS. We see shifting perspectives and switches from the scenes we have seen before and that is when most of us begin to wonder again, what is really going on here?
The cinematic music video greets us with a series of heartbreaking scenes before everything began to look brighter, happier — as if entering a world of euphoria.
“Euphoria”, the group’s new song plays at the third minute of the video after the intro. The youngest member, Jungkook is singing an uplifting melody but the lyrics seem to break your heart. Is this a sign of a big happy ending or a sad, bittersweet one?
But then again, we know that BTS is just picking up where they left off—connecting music videos from different eras and dropping hints for their big comeback. They say there are no coincidences. Perhaps, only synchronicity?
We believe A.R.M.Ys are shook on so many levels. They have just entered another beginning. Fans will either be speechless or they will have a lot to say about this album teaser and we know that theories will pour like rain. One thing is for sure though, the OT7 black-haired Bangtan Boys just made a comeback since debut and has made us feel all nostalgic.
Check out the music video and let them know what you think!
곡 명 (Song Name): Euphoria (유포리아)
앨 범 명 (Album Name): LOVE YOURSELF 轉 ‘Tear’
작사가 / 작곡가 (Lyricist/Composer): Jordan “DJ Swivel” Young, Candace Nicole Sosa, Melanie Joy Fontana, “hitman”bang, Supreme Boi, ADORA, RM
뮤직비디오 제작 (MV Production): LUMPENS
BTS – “Euphoria” (English Translation)
Euphoria
Take my hands now
You are the cause of my euphoria
Euphoria
Close the door now
When I’m with you, I’m in utopia
Looking for the dream that was erased like a rainbow
It’s different from a common word like “fate”
You’re seeing the same thing as I am, with a painful look in your eyes
Won’t you please stay in dreams, yeah
Hear the sea from far away
Across the dream and beyond the forest
Go to the place where it becomes clearer
Take my hands now
You are the cause of my euphoria
Euphoria
Take my hands now
You are the cause of my euphoria
Even if the sand beneath cracks
Even if someone shakes this world
Do not let go of this hand
Please don’t wake up from the dream
You are the sun that rose again in my life
(You are) the second coming of my childhood dreams
Don’t know what this feeling is
Perhaps, this is still a dream right at this moment
The dream is like the blue mirage of the desert
A priori deep inside of me
Feels like my breath has been taken away, I got happier
Everything’s becoming more and more transparent
I can hear the waves of the sea from far away
Crossing my dream, beyond the forest
Going to the place where it becomes clearer
Take my hands now
You are the cause of my euphoria
Contributors: Minsei & Ana Park