Mutually beneficial promotion of Korean Wave K-Pop Festival by Incheon City Government
The upcoming K-Pop concert of 2019 ‘K-ASIAN FESTIVAL in Incheon’ will be held from 23 to 25 of August 2019 at the Asian Main Stadium and is a mutually beneficial promotion for the city as it is in harmony with the Korean Wave tourism theme.
‘K-ASIAN FESTIVAL in Incheon’ is not only a one-off event held by Sirius Media, but also a continuous event designed from the initial planning stage to establish itself as a Korean Wave tourism package event for Incheon’s representative tourism. In response, this program will put on a catchphrase of “Holiday is Incheon,” publicising the attractiveness of Incheon tourism, distributing local tourism leaflets and various souvenirs to draw the attention of visitors.
From the beginning of the planning, the organizer (Sirius Media) promoted the event for the development and sales of Korean Wave tourism products in Incheon through the integrated online and offline channel, TRIPOSE (www.trippose.com) operated by global travel agency “JDT” and “WATERTREE (OTA·Online Travel Agency).”
The festival aims to find various tourism contents that meet each country’s preferences, and aims to enhance the needs and satisfaction of foreign tourists in Incheon, thus helping to attract experience-oriented tourists and revitalize the local economy.
Highly acclaimed South Korean singer, GUMMY and indie artists will perform at the family concert on August 23rd and festival attendees will enjoy various booths related to Korean food and culture. The hip-hop concert on 24th of August is also drawing high expectations with the cast of Baechigi, LOOPY, etc. The K-Pop concert on 25th of August will feature top idol groups and soloists including WINNER, BtoB, MOMOLAND, Lovelyz, KARD, CLC, GWSN, CIX, 군조&강남, NOIR, HASHTAG, N.CUS, Hot Place, and more!
What makes this K-Pop concert special is that there will be self-camera live broadcast at the red carpet waiting area. We have also prepared mini fan meetings for rookie groups to be able to meet their fans in person. Moreover, we have prepared outdoor activities like face painting, nail art, and henna tattoo among a total of 30 open booths of activities and food trucks in order to extend the level of this event beyond “just performance.”
An official of the 2019 ‘K-ASIAN FESTIVAL in Incheon’ extended the wish of the committee that many will participate in this festival as it is the nation’s largest Korean Wave festival featuring top Korean artists in Asia. The 2019 ‘K-ASIAN FESTIVAL in Incheon’ will run for three days from 23~25 in a variety of themes each day, including family, hip-hop, and K-Pop concerts.
Official website : www.kaf2019.com