Korean Air, Asiana Airlines, and Jeju Air take part in the overseas promotion of the Visit Korea Year.
The Visit Korea Committee (Chaired by Park Sam-koo) has announced on the 16th that it promotes diverse joint events to publicize the 2016–2018 Visit Korea Year Campaign at home and abroad hand in hand with Korean domestic airlines.
First, an emblem of the 2016–2018 Visit Korea Years is planned to be attached on the exterior of two airplanes of Korean Air, three airplanes of Asiana Airlines, and one airplane of Jeju Air within May, and each airplane on which the emblem is attached will serves as a PR ambassador that publicizes the Visit Korea Year flying over different routes all around the world until 2018 when the Visit Korea Year ends.
In particular, Jeju Air enhanced attraction by attaching on the exterior of the airplane, together with the emblem, a photograph of Song Joong-ki, an actor who, having caused a sensation at home and abroad through the drama Descendants of the Sun, was selected as a new model of Jeju Air.
Besides, these airlines plan to induce more foreigners to visit South Korea through diverse marketing activities in connection with the Visit Korea Year such as the insertion of its emblem in overseas advertisements.
In the meantime, the Visit Korea Committee plans to publicize the Visit Korea Year by attaching the emblem also on the buses belonging to the National Federation of Bus Transport Business Associations for the purpose of preparing the Korean public for guest reception before the Pyeongchang 2018 Winter Olympics, and then to expand it to taxies and so on later.
The 2016–2018 Visit Korea Year is a campaign promoted with the goals of achieving the attraction of 20 million foreign tourists early and accomplishing corresponding qualitative advancement during the 3-year period from 2016 till 2018 under the vision of “The world keeps coming back to Korea.” The Visit Korea Committee has made public its plan to promote the diffusion of the emblem in cooperation with diverse companies in the private sector so that the entire world can be introduced to the campaign.
Hong Si-wan, Seoul